MarketEnterprises reads the B2B marketing field the way an analyst would. It takes the frameworks everyone cites, the studies everyone half-remembers, and the figures buried in vendor reports, and works out what they actually mean for a small or mid-sized company. You won’t find growth-hacking folklore here, or slide decks built to impress a board.
What you’ll find here
The blog covers four areas — business strategy, marketing and advertising, leadership and team management, innovation and growth. Each article starts from a situation a small-business owner or marketer will recognise, then brings in public data — Statista, Forrester, McKinsey, Gartner — to test the received wisdom instead of repeating it.
Who writes
Articles are signed Eva Solère. Eva trained in the social sciences, spent five years in marketing intelligence within a consultancy, and now writes full-time on B2B marketing. She works as an analyst rather than a consultant: the value sits in the quality of the synthesis, not in operational war stories. Articles signed Eva Solère are produced by the MarketEnterprises editorial team.
How we work
We cite sources you can check, we date the figures we use, and when the evidence is thin we say so rather than pad the page. When a received idea doesn’t hold up to the data, we’re happy to write that too.
Get in touch
For a correction, a question or a partnership, the contact page is the quickest way to reach the editorial team.