Editor’s picks
Is the Free Audit Still Worth Offering in B2B?
A free audit works as a lead magnet only until trust is already established. Past that, it mostly attracts window-shoppers, not qualified buyers.
Innovation and Growth
Data Analysis: Start From the Decision, Not the Data
According to Forrester, between 60% and 73% of the data a company holds is never used for any analysis at all. The figure says it all: most organizations aren’t short of data, they’re buried under more of it than they can read. We collect, we store, we stack up dashboards, and when the time comes to decide, intuition takes over…
Innovation and Growth
Data Analysis: Start From the Decision, Not the Data
According to Forrester, between 60% and 73% of the data a company holds is never used for any…
Cybersecurity Challenges for SMEs
For a long time, SMEs assumed they were too small to interest cybercriminals. Their limited defenses actually make…
Operational Efficiency: Why Technology Isn’t Enough
« We need some AI. » The line drops into meetings today the way « we have to go digital » did…