Marketing & Advertising

A free audit works as a lead magnet only until trust is already established. Past that, it mostly attracts window-shoppers, not qualified buyers.

On June 16, 2026, at the Think Consumer event held at the Maison de la Radio, Google France’s director, Sébastien Missoffe, publicly announced the French rollout timeline for AI-generated search summaries. Thirteen days later, a letter from Google to French press publishers, relayed by Ouest-France on June 29, confirmed the same deadline in writing: the

Email has a reputation as a tired channel: too old, too crowded, edged out by messaging apps and social networks. And yet the numbers tell the opposite story. According to Litmus’s State of Email report, email marketing returns an average of 36 dollars for every dollar spent—a return no other channel matches. Email stays this

The estimates vary from one study to the next, but they converge on the same uncomfortable order of magnitude: an average Google Ads account is thought to waste between 20% and 40% of its budget on clicks that have no chance of turning into a customer. Before blaming the platform or its bidding, it’s worth

According to a Backlinko analysis of four million search results, the first organic result on Google captures an average of 27.6% of clicks—and barely 0.63% of users ever make it to the second page. Ranking well, then, means showing up where people actually look: the first three or four lines, not merely somewhere in the

« We need to do content. » The line has become a meeting reflex, right up there with « we need to be on social media ». And like every reflex, it skips the only question that matters: content for what? Plenty of companies today turn out articles, videos and infographics at a steady clip without anyone able to

Online advertising moves fast, opening up opportunities for businesses to reach their audience that simply didn’t exist a few years ago. That momentum comes with very concrete challenges, though: keeping costs in check, choosing platforms, wrestling with increasingly complex tools. Which strategies actually hold up when it comes to structuring a campaign and getting the