On June 16, 2026, at the Think Consumer event held at the Maison de la Radio, Google France’s director, Sébastien Missoffe, publicly announced the French rollout timeline for AI-generated search summaries. Thirteen days later, a letter from Google to French press publishers, relayed by Ouest-France on June 29, confirmed the same deadline in writing: the […]

According to a Backlinko analysis of four million search results, the first organic result on Google captures an average of 27.6% of clicks—and barely 0.63% of users ever make it to the second page. Ranking well, then, means showing up where people actually look: the first three or four lines, not merely somewhere in the

« We need to do content. » The line has become a meeting reflex, right up there with « we need to be on social media ». And like every reflex, it skips the only question that matters: content for what? Plenty of companies today turn out articles, videos and infographics at a steady clip without anyone able to

Online advertising moves fast, opening up opportunities for businesses to reach their audience that simply didn’t exist a few years ago. That momentum comes with very concrete challenges, though: keeping costs in check, choosing platforms, wrestling with increasingly complex tools. Which strategies actually hold up when it comes to structuring a campaign and getting the