Editor’s picks
Is the Free Audit Still Worth Offering in B2B?
A free audit works as a lead magnet only until trust is already established. Past that, it mostly attracts window-shoppers, not qualified buyers.
Innovation and Growth
Cybersecurity Challenges for SMEs
For a long time, SMEs assumed they were too small to interest cybercriminals. Their limited defenses actually make them prime targets, easier to reach than a large enterprise and often less prepared to respond. Ransomware that locks down access to critical data, phishing, system breaches—these are threats that no longer aim only at big corporations. Most SMEs will face an…
Innovation and Growth
Backup Strategy: The Operational Risk Most Leadership Teams Underestimate
Nearly 40% of organizations have suffered a major outage caused by human error over the past three years,…
Data Analysis: Start From the Decision, Not the Data
According to Forrester, between 60% and 73% of the data a company holds is never used for any…
Cybersecurity Challenges for SMEs
For a long time, SMEs assumed they were too small to interest cybercriminals. Their limited defenses actually make…