Editor’s picks
Is the Free Audit Still Worth Offering in B2B?
A free audit works as a lead magnet only until trust is already established. Past that, it mostly attracts window-shoppers, not qualified buyers.
Innovation and Growth
SME Diversification: Diversify Without Scattering
« Don’t put all your eggs in one basket »: the proverb is so widespread that we forget to question it. Applied to an SME, though, it leads to a false belief—that diversifying mechanically reduces risk. For an investor spreading capital, that’s true. For a company with limited resources and limited attention, it’s often the opposite: adding an activity doesn’t dilute risk,…
Innovation and Growth
Backup Strategy: The Operational Risk Most Leadership Teams Underestimate
Nearly 40% of organizations have suffered a major outage caused by human error over the past three years,…
Operational Efficiency: Why Technology Isn’t Enough
« We need some AI. » The line drops into meetings today the way « we have to go digital » did…
SME Diversification: Diversify Without Scattering
« Don’t put all your eggs in one basket »: the proverb is so widespread that we forget to question…