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Google Ads Channel Prioritization: Display Network Deadline
On October 14, 2026, Google announced a new set of channel prioritization and budget allocation controls for Google Ads, the first update in a while that hands advertisers more control by channel rather than less. The two changes before it went the other way: Local Services Ads folded into Performance…
Innovation and Growth
Operational Efficiency: Why Technology Isn’t Enough
« We need some AI. » The line drops into meetings today the way « we have to go digital » did ten years ago: with the same conviction, and the same vagueness. You adopt a tool because it’s in the air, you tick the innovation box, and six months later you’re surprised nothing moves any faster. The problem is almost never the technology…
Innovation and Growth
Backup Strategy: The Operational Risk Most Leadership Teams Underestimate
Nearly 40% of organizations have suffered a major outage caused by human error over the past three years,…
AI Act: The Timeline and Obligations Your Business Needs to Know
Since February 2, 2025, every business using an AI system is required to have trained the people who…
Operational Efficiency: Why Technology Isn’t Enough
« We need some AI. » The line drops into meetings today the way « we have to go digital » did…